- Product Packaging Design
Design the packaging graphics for Rover, a new range of mens deodorants to be launched in India.
The client is an entrepreneur and we had launched VEMB, the client's export brand of women's embroidered fashionwear over a decade ago and his recent venture into the garment retail scene in India. This was part of the latter's venture to cater to the youth segment.
The Brand name, Logo and deo names were provided by the client. He needed our visual expertise in designing the graphics for the packaging.
We would have loved to do the Brand Logo design, you know.
We delved into the meaning of the name, Rover. It said, 'a person not restricted to a particular position on the field.' We connected this to the youth of today, their ambitions and the moods they reveal in daily experiences.
We created a graffiti style illustration to represent the creativity of the youth and their fight for the freedom to design their own experiences. We used a varied color pallete to respresent each mood to enable it to stand out in the market.