- Responsive Web Design
- Website Development
- Brand Identity
Design and Develop complete Brand Identity design that includes a Responsive Website for Sharada Alliance, one of the top real estate developers in India. The client was content with the existing Brand Logomark that was designed a decade ago but wanted to revamp the entire identity and standardise it both online and offline.
We connected with the existing brand logo and could develop the brand story around it. Afterall, the brand logo is the heart of your identity.
Deep, I know.
We researched the idea behind the earlier design and was informed that the Sharada Alliance brand logo had evolved from the auspicious symbol used in ancient India – the ‘Swastika’ and the number 8.
We spent time with second generation entrepreneur, Sagar Yadav who's brainchild it was to revamp the entire brand and build a new identity that also included redesigning new office spaces.
The user friendly responsive website that provided ease of access and relevant information about key projects developed by Sharada Alliance were critical. The website was also a medium to inform customers and investors about the brands ideology and contact information while maintaining and building a consistent visual brand identity online.
We highlighted 8 core values that the firm stands for and created the brand identity around it.
Our content writer developed new content based on our interactions with the client, research into the existing market, target consumers, national and international competitors.
We custom designed a watermark motif using the brand logo that resembled latticework and used it as subtle texture design for multiple backgrounds of color thereby building subtle brand recall value. The primary brand colors of Green and Blue was used together as a graident theme across the brochure while a secondary color pallete freed us up to select suitable visuals to support the vision of the brand.
The client had a soft corner for positive, uplifting quotes by well known leaders and authors which we integrated within our story for the brand.
Who doesn't get inspired by quotes?
Key Sharada Alliance projects were segregated into Residences and Commercial categories further branching out into current, ongoing and completed projects. This allowed customers to refine searches based on their requirements. Each project page was visually designed to provide relevant information about the project to help the customer make a decision to visit the site location.
Sounds boring and standard, doesn't it. It's crucial too.
The complete branding exercise helped to not just revamp the brands identity for the client through the website for their partners and stakeholders but also refined customer perceptions, opened up investment opportunities and encouraged business collaborations.
That's digital dope, right there.