STEP 01
First,
Your brand idea is born.
Inception, perhaps?
You've done your homework, dug deep into your market's nooks and crannies to understand its unique gaps and opportunities.
You've consulted with a brand strategist who's handed you a solid plan.pdf on how to position, launch and grow your baby.
You know who is your target audience > the folks who will be swooning over your brand product or service, the challenges they face, and how your brand can support and make their lives better.
But all this brilliance exists only in the PDF doc.
STEP 02
Next,
Your brand idea needs nurturing.
Have you ever felt overwhelmed by the abundance of brand choices in today's fiercely competitive market?
Imagine your audience.
Social media bombards them endlessly with a gazillion options - they're practically numb to it all.
Snap judgments are made about your brand faster than you can say 'Hi!,' – often based on how your brand looks.
Imagine dressing up for a blind date, only to be rejected before you even flash a smile. Ouch.
Have you considered that your brand's visual identity dress up might be the compass guiding your business to success or failure?
That's why investing in the ideal Brand visual identity design at the start is more than just a smart idea; it's a game-changer.
Final Step
Now,
Your brand is ready to be dope*ified.
Think of me as your brand's personal stylist.
At Artisticodopeo Designz, I'm not just designing yummy Dope* AF logos.
With nearly 2 decades of partnering with founders, I'm here to shoulder the design load and style your brand into the superhero that brings your vision to life.
So you can focus on the business hustle without the design hassle.
Your audience will be smitten, your competitors blushing and your bank account happy. :)
My secret power? My 5 Step Dopeo* Process. A combo of strategy, creativity, and dashes of intuition to whip up colors, shapes and styles to show off your brand's dope* personality.
Book your Free CallBranding globally recognised by,
My 5 Step
Dopeo* Rebrand Design Process
Discover
& Diagnose:
Imagine this as brand health check.
We delve into your brand's DNA, values, competition, audience and uniqueness, diagnosing the core of your logo.
Unveiling your brand's essence sets the stage for your logo's captivating rebrand or redesign journey.
Research
& Strategy:
We uncover your Brand’s visual North Star.
We immerse ourselves in your industry's design trends, styles, and mood, ensuring our ideas aligns seamlessly with your brand's new narrative and captivates your target audience.
We chart your brand's new visual course early, saving you from design dilemmas and allowing you to channel your efforts into business growth.
Design &
Refinement:
Let the design adventure begins.
I strategically design your brand to be aesthetically and functionally dope* ensuring they resonate with your brand's new vision.
We collaborate on options, discussing the reasons behind the design, and refine until it's red-carpet ready and you and me – satisfied.
Generate
& Equip:
Let's build your comprehensive brand success toolkit.
I create all required assets to strengthen your new brand identity design and support its evolution in the market.
By creating these assets, we prepare your brand for future design needs, freeing time to amplify your business strategically.
Launch
& Grow:
It's time to role out the red carpet, partner.
Confidently and ambitiously launch your freshly rebranded or redesigned Dope* Brand.
And I'm here for the long haul, ready to boost your brand growth story with every launch opportunity.
- WHAT YOU RECEIVE.
- DOPEO BRAND DELIVERABLES.
- WHAT YOU RECEIVE.
- DOPEO BRAND DELIVERABLES.
DELIVERABLES
Elevate your Brand Logo Design
Because your new logo should be unforgettable and selfie ready.
As a founder, your brand's logo is the face that represents your brand's personality and vision.
Using our new strategy, I follow a time tested process of doing research > getting creative with ideas > sketch out my visual branding solutions and finally turn them into digital artworks.
So you can rest assured they are authentically designed for you and the folks at the trademark regsitry.
I dig the importance of designing your logo ( be it a symbol, typography, abstract etc ) to be adaptable, distinct and Dope* AF.
Imagine, what if your audience says, "Whoa! That's Dope*!" :)
Book your Free CallDope* Brands. Happy Founders.
DELIVERABLES
Your Brand Colors & Typefaces
The Dynamic duo the infuses your brand with emotional impact.
Handpicked colors crafts a brand color palette that sparks emotions and guides decisions while my curated typefaces aren't just letters – it's your brand identity-shaping force.
From quick understanding to heartfelt connections, colors and fonts help your brand share its renewed message easily.
The right color palette can evoke feelings of trust, energy, or luxury. A sleek, modern typeface communicates innovation, while a classic serif exudes tradition and reliability.
At Artisticodopeo Designz, I not only create key elements of your brand identity but also make sure they reconnect deeply with your audience and perfectly match your brand's vibe.
And hey, Typeface copyright concerns? I got your b(rand)ack.
DELIVERABLES
Your Brand Style Guide
Also called your Brand's real boss manual.
Your well-designed brand style guidelines is like a cheat code for success ensuring your brands new message is visually meaningful across all touchpoints.
It's foolproof and future-proof, ensuring your brand remains consistent and remarkable, even if I'm not around.
Say goodbye to stress (even if you have to god forbid, collaborate with new design teams) and hello to memorable branding.
How can I help?Dope* Brands. Happy Founders.
DELIVERABLES
Your Brand Reference Mockups
Peek into the future without a crystal ball.
Brand Mockups save you time, money, and tantrums. Why dive in blind when you can visualize your brand's awesomeness beforehand?
I believe in empowering you to make well-informed decisions by giving you a glimpse of your brand's future.
This innovative approach lets you witness your brand's potential across various applications and touchpoints virtually.
DELIVERABLES
Your Brand Graphic Design
Orginality and consistency is key in building strong relationships.
I help you create a memorable brand by designing a kick ass visual style that tells your amazing message everywhere, making your brand look consistently dope*.
- Podcast Brand logo, Identity and Cover Art
- Brand Brochures
- Brand Merchandise
- Brand Coffee Table Books
It's like giving your brand a superhero makeover that creates loyal fans boosting your business to heroic heights.
DELIVERABLES
Your Brand Digital Redesign
Not just a website, but a renewed impression.
We help your brand open a kick ass, friendly new home on the www.
We create custom made, mobile friendly, informative websites that'll personalize your brands presence and delight your clients
No cookie-cutter templates here – just personalized, non-ecommerce sites with a user-friendly backend for easy updates.
Your website will be like that cozy house party where everyone feels welcome, happy and excited.
Book your Free CallDope* Brands. Happy Founders.
DELIVERABLES
And much more Dope*!
Rebranding or redesign includes a much more wide range of customised design deliverables for your brand.
Brand Stationary
- Business Card Templates
- Letterhead
- Envelopes
- Digital Invoice
Brand Email Signature
Brand Supporting Visual Icons or Elements
Brand Social Media Profile & Cover image templates
Supporting
Services
Design Specialist, Start to Finish :
One provider takes you from visual strategy to launch seamlessly.
Straight talk. Real conversations :
Skip hold music" – chat directly with me.
Stress Kicker. Trust Builder :
I handle the design stress so you can have stress-free coffee.
Artsy Brain, Strategy Fusion :
20 years of Dope* for your brand's "Eureka!" moments.
Unicorn Attention, Sans the Horn :
Focused on selective projects, superior results – no assembly line rush.
Design Synergy, Powered by Partnership :
Your design confidant > committed to elevating your brand's story, step by step.
Dopeo?
Happy Founders
Susanna Raeven
Raven Crest Botanicals
Founder
The result is outstanding. He captured the essence of the company and our product offerings in the most beautiful and elegant way.
"While up-branding our logo and label design, he went out of his way to accommodate every fine detail of my own vision with his masterful design skills and branding expertise."
Justin Ancheta
Bazana! Healthy Snacks
Co-Founder, Entrepreneur
By getting it right the first time, we avoided the need for costly redesigns, saving us an additional $30,000!
"We figured it would be months before we had our first 5 distributors yet we had 10 within the first 20 days! This rapid traction let our sales team focus on sales instead of chasing distributors attention."
Nehha Lohiya
Enlighten Media Prod.
Founder, Entrepreneur
Rajesh’s brand identity designs are not just beautiful but have resonated deeply with our audience and opened doors to new business opportunities for us over the last decade.
"His process is so efficient! He gives us one or two top-quality options, making decision-making quick and easy - saving us valuable time."
Raju Philip Chacko
Dwp Interics Pvt. Ltd.
Founder, Entrepreneur
His creative expertise and unique design solutions is the reason I have retained him as our brand design consultant for the last decade.
"I hold him in high regard both professionally and personally, and highly recommend him to those who value functional design for their brand identity."
Tracy Lee Franklin
Uberpips Forex
Founder
I was so nervous opening the logo options, but as soon as I saw the second one, I ABSOLUTELY loved it!
"The bull and bear are perfect, and the colors are just spot-on. Rajesh, you've captured exactly what I wanted, and I can't thank you enough."
Rohan Munot
Harnex Systems Pvt. Ltd.
Director
Rajesh is an excellent designer who really understands what it takes to bring any brand to life.
"It was effortless to communicate our requirements to him and the design was delivered just as we expected. The most important outcome was the time saved in finalizing the designs."
Dr. Anil Lamba
Lamcon Finance
Founder, Author
He is a master of his craft, very creative and unconventional in his approach.
"The best thing I found about Rajesh is that, besides being good, he also delivers on time. Committed, diligent, honest, pleasant, brilliant and creative are the adjectives that come to mind when I think of him."
Bejoy Peter
VisionKraft Media
Founder, Author
The “big picture” skills must be matched by a keen eye and a real attention to detail.
"Rajesh has been our Creative Director on several accounts. One of my fav things about Rajesh is his consistently thoughtful ability to consider – and balance – strategic issues, creative concepts with practical considerations."
Founders
Asked
Questions
‘Dopeo’ is short for ‘Artisticodopeo Designz’, a custom Brand Identity design studio founded by award winning brand logo designer, Rajesh Thyagarajan based out of India and servicing founders anywhere in the galaxy. Let's talk.
With over 20 years in design and a clear focus on brand identities for 12+ of them, I've designed visual brand stories that resonate. Whether you're a startup looking to make a mark or a seasoned brand ready for a transformation, I've worked across diverse industries such as FMCG, Architecture, skincare, service industries, fashion and more.
My approach blends visual strategy with functional design, ensuring your brand not only looks good but connects powerfully. My work, recognized internationally and featured in prestigious books like Logo Lounge and sites like Packaging of the world, Awwwards is a testament to the impact design can have. Let's talk.
Branding is your business's vibe—it's the superhero costume that makes you stand out in a crowd.
More than just a logo, it's the mix of visuals and words that tells your story and sparks emotions. Think of it as your business's dope* personality, the promise it keeps, and the trust it builds in the hearts of your customers.
The cost of designing a Dope* Brand Identity can vary depending on your unique needs, the experience of the designer, and your budget.
Explore my three custom branding packages here for in-depth details.
Remember, you're not just hiring me to ‘design a logo’. Think of it more like crafting a visual story that speaks volumes about your brand. I'm here to listen, understand, and ultimately help your business flourish.
Reach out, let's chat specifics to ensure we're on the same page. Let's create a dope* brand identity together!
My Branding process is called the Dopeo* 5 step brand dating process which you can read here. :)
This is what you can look for before hiring a Brand Identity designer.
Dope* Portfolio: Look for an experienced portfolio that excites, intrigues, wows you.
Collaboration Skills: Find a designer who listens, understands and can turn your vision into functional reality.
Versatility: Your brand is unique—ensure your designer is a chameleon, adapting styles like a pro. View Work
Passion: A creative soul on fire.The best designers live and breathe creativity.
Client Love Stories: Past successes predict your future awesomeness. Read testimonials.
I'm a unique blend or as I call it a 'designgist' – a purposeful designer at heart.
While I don't handle core strategy services (naming, messaging, market research, competitive analysis and other non design related services prior to design), I probe with questions to grasp your brand, market, and audience. I craft a visual story that connects it all into an exciting, dope* brand identity or logo.
Got a strategist? Awesome! I'll turn that strategy into impactful design, ensuring it's not just about looking good but serving a deeper purpose for your brand. I'm here for founders who know their stuff but are struggling to translate that into purposeful, dope* design. Thats my sweet spot. Read about my Process.
Not quite the same, but they're best buds in the branding world.
Logo design is the face of your brand, while brand identity is the whole personality—colors, fonts, vibe, and more. Your logo is the superhero, but brand identity is the superhero team. They work together to tell your brand's dope* story!
A professional brand identity is your secret sauce for success:
Unforgettable First Impression: Your brand is your handshake in the business world. Be the handshake potential customers remember.
Consistency is Key: Your message, crystal clear everywhere. No mixed signals—just a symphony of visual consistency.
Memorable: Be the brand people and competitors can't shake off.A pro identity sticks in minds like a catchy tune.
Trust Magnet: Professionalism builds trust. A well-crafted brand identity signals reliability turning your audience into loyal fans.
Not quite. Branding is like the big picture—it's the entire experience, from your logo to your messaging and beyond. Brand identity is one piece of that puzzle—it's the visual side, like your logo, colors, and fonts. In a nutshell, branding is the story, and Brand Identity is how you tell it.
There are a few different ways to measure the success of your brand identity.
Emotional Connection: Check if your brand sparks the right feelings for a lasting bond.
Consistency Check: Make sure your brand looks and feels the same everywhere.
Memorability Magic: Check if people remember and recognize your brand.
Happy Clients, Happy Brand: Listen to what your clients say—it speaks volumes.
Metrics that Matter: Keep an eye on things like website visits, engagement, and sales.
Buzzworthy Brand: Leverage social media listening tools to monitor mentions and engage with your audience.
User-Friendly Design: See if your design makes it easy and enjoyable for users.
Yes, I do. Being a collaborative process through your brand identity design journey, I break it down with written explanations for each concept – helping you make informed decisions.
My design rationale spills the beans on the why behind style, colors, symbolism, typography, imagery - connecting it all to your brand's vibe, vision, and goals.
Your feedback is dope* and welcome as it is your baby first. I typically offer 1-2 design options based on thorough visual research. From past experience, Founders often nail down their brand designs from those initial picks saving them time and money.
We then dive into refining until it's a 100% satisfaction dance which usually takes 1 – 3 rounds. My goal is that you are happy and proud of what we create.
Absolutely! I've got you covered with payment plans simplified from over two decades of founder-friendly wisdom.
For the Ignite Dope* package, it's a simple 50% at the start and 50% upon completion.
For the Premium Dope* and Signature Dope* packages, we spread it across 3 phases—40% at the start, 40% mid-way, and the remaining 20% upon completion.
Your project price is crystal clear from the get-go, no hidden surprises. You can pay hassle-free via debit or credit card through my secure Stripe gateway or opt for the classic bank transfer route.
Keeping it simple and stress-free—because launching your dream shouldn't be a headache.
To copyright your brand identity, consider it like getting a shield for your creative assets. Start with trademarking, word marking your logo, name, and any unique elements that make your brand dope* with your country's respective trademark association.
It's like putting a legal force field around your visual and written assets. A skilled attorney, your brand's superhero sidekick, can guide you through the process, making sure your brand stays safe from copycats.
Great news! You're the sole owner of the copyright for your brand identity design. I'm here as your creative partner to bring your vision to life. Once I hand over your brand identity concept, it's all yours to use as you please.
If you have any questions or need support, just click here to reach out. (P.s I'd recommend officially copyrighting it to protect your assets for the future.) Your logo, your rules - let's make it Dope*!
Awesome! Let us kick off your Brand Identity journey by first submitting an enquiry here or selecting a design package here. I'll shoot back a quote and once we lock in our project, we're ready to go!
My process usually takes between a speedy 14 – 21 days but can vary based on the scope of work required. Book your free call here
Some of the most common brand design mistakes are -
1. Inconsistent Branding : Fluctuating visuals weaken your brand's impact—consistency is key.
2. Copycat Trap: Authenticity is your secret weapon—steer clear of copying competitors. Aspiration is fine. Copying isn't.
3. Forgetting the Story : Overlooking your brand story is like a book without a plot.
4. DIY Design Disaster: Opting for DIY in design is a risky move—invest in a professional brand designer.
5. Ignoring adaptability: Neglecting adaptability weakens your brand's impact across platforms—essential for success.
6. Font and Color overload - Avoid confusion—stick to a harmonious blend of fonts and colors for maximum impact.
7. Complex Logo design: A logo that's overly intricate or challenging to reproduce can hinder brand recognition—keep it simple.
Navigate these wisely for a truly Dope* brand identity!
