Unik Automation

Discovery and Briefing: Uncovering Brand Essence

During our insightful discovery calls and briefings, we delved into the core aspects of UNIK's brand identity.

We explored the re-brand purpose, the visionary brand outlook, its market positioning, consumer and competitor landscape.

Brand Evolution: Reinventing UNIK's Visual Identity

We recognized the strategic need to redesign UNIK's existing brand logo, which comprised the simple logo typeface in interchangeable blue or yellow colors.

Our goal was to make it more unapologetically prominent and symbolic, signaling confidence in UNIK's industry leadership and enhancing brand perception among consumers and competitors alike.

Conceptualization and Symbolism: The Rise of the UNIK Lion

Through word mapping, we identified core brand traits: trustworthiness, leadership, problem-solving, solution orientation, and vision. 

This exercise led to the emergence of a powerful symbol: the Lion. 

As I delved into visual research, ideation, and sketches, the lion stood out as a representation of strength, wisdom, and leadership - qualities synonymous with the UNIK brand's identity in the power industry.

Its abstract mane subtly hints at electricity, symbolizing the power and energy built-in to UNIK's products and services.

Inspired by bold line art, the new brand logo unikly fuses the lion with elements of a shield, the sun, and electricity or power, conveying dynamism, minimalism, and metaphorical depth.  

Embracing New Beginnings: The Sun's Radiance

Behind the lion, a row of semi-circle sunrays symbolizes new opportunities for UNIK. Challenges may arise, but each day holds potential for growth and progress. 

Shielding Trust and Longevity

Unified by a shield, a timeless symbol of trust and protection, UNIK's brand identity reflects its commitment to security and longevity.

It stands as a legacy, securing the brand's future and the interests of its stakeholders. 

Embracing Minimalism: The Power of Typeface

To enhance the brandmark's symbolism, I selected a minimalist sans serif bold typeface.

This decision reinforces our visual metaphor, exuding strength, and modernity while staying true to UNIK's essence.

Vibrant Color Palette: Redefining Tradition

We're shifting away from the usual corporate colors and diving into a vibrant mix of red and yellow. 

These new brand colors reflect UNIK's passion and energy, aligning perfectly with its visionary mission in the battery and automation systems realm. 

Cohesive Visual Identity: From Stationery to Signages

Guided by the new brand guidelines, we ensured consistency across all touchpoints.

From brand stationary to product label designs, signages, and uniforms, every element reflects UNIK's refreshed identity with clarity and meaning.

Inspiring Confidence: UNIK's Glory Mark

Utilizing the logomark, we crafted UNIK's glory mark, proudly showcasing its illustrious legacy of over 50 years of experience. 

This simple yet impactful addition highlights UNIK's rich history and expertise in the industry.

Digital Transformation: Revamping Online Presence

Using the new brand guidelines, Vision Kraft Media revitalized UNIK's digital footprint.

Through a revamped website and engaging social media accounts, we sparked excitement and curiosity among clients, boldly asserting UNIK's redefined presence in the market.

Enhanced Brand Perception and Recognition:

UNIK's refreshed identity has elevated its market standing, positioning it as a progressive leader in the battery industry.

This distinction has bolstered brand recognition, fostering customer loyalty and setting it apart from competitors.

Streamlined Brand Communication: 

Across all channels, including product labels and digital platforms, UNIK's consistent visual identity ensures clear and compelling brand messaging, enhancing its credibility and influence. 

Positive Customer Response: 

Customers have embraced the modern and meaningful design elements, recognizing UNIK's commitment to strength, security, and longevity.