Services
Brand Identity Design
- Brand Logo Redesign
- Brand Identity Redesign
- Product Label Redesign
In the heart of upstate New York, Raven Crest Botanicals is a herbal apothecary crafted by passionate herbalist Susanna Raeven. Each handcrafted, herbal remedy and skincare treasure echoes a love for Mother Earth.
Guided by fellow herbalist and Brand strategist, Justin Ancheta, a realization struck - the existing in-house branding, lacked the cohesive visual appeal needed to elevate the products.
Enter Artisticodopeo—commissioned to reimagine and redesign, the brand's logo, identity, and product labels.
The Deal
Redesign the brand visual identity to showcase nature's beauty while staying true to the New York based brand's core philosophy.
Refine the brand logo without changing the iconic lotus and raven.
Craft a new master product label design reflecting the brand's holistic mission, steering away from conventional box shapes to establish a visually consistent hierarchy for optimal readability.
Address product label challenges for flexible and waste-reducing labeling.
Curate and refine icons for consistent usage across brand touchpoints to nurture a unified brand image.
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The Dope* Process
Holistic Harmony: Raven Crest's Healing mission
Raven Crest Botanicals, at its core, aims to bring holistic herbal remedies to the community, healing the body, mind, and spirit.
The brand practices sustainable, organic farming, and wildcrafting, expressing gratitude and wisdom in every step.
Botanical Branding: Bridging Tradition and Dynamism
In collaborative discovery calls, the focus was on creating a dynamic brand that honored Susanna's roots in botany and herbalism.
The existing logo, featuring a lotus and white raven, held deep meaning and had strong recall value.
We decided to retain its earthy essence with slight refinements in colors and logotype.
Logo Redesign: Unveiling the circle of life
After exploring multiple concepts, the decision was made to keep the primary logo with new colors and typefaces.
Additionally, a secondary logo, encapsulated in a circle, was designed to create a visible distinction.
This circle represents Mother Earth and symbolizes the Circle of Life, with the white raven at its heart surrounded by a lotus in full bloom.
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Herbal Branding: Overcoming design challenges in small Labels
Addressing varied small product label sizes and adhering to government regulations on font sizes posed insightful challenges.
The focus was on creating a consistent visual design brand hierarchy while ensuring readability.
Floral Harmony: Embracing Lotuses and Leaves
I carefully curated illustrations of lotuses and leaves, weaving them as purposeful focal elements around the product title.
This artful integration not only makes it stand out but also means we don't need a separate box for it.
Functional Design Approach: Master Templates for Hand-Pasted Labels
Given the personal touch of hand-pasting each product label on the farm, we opted for practicality.
By creating 5 to 6 master templates, Susanna or her team can effortlessly edit and print product names and details.
This not only provided flexibility for new or seasonal products but also aligned with the brand's philosophy of minimizing waste.
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Visual Harmony: Guiding the Brand Language
Guided by the newly created brand design guidebook, the cohesive brand visual language incorporated the new logo, illustrations, colors, and fonts across stationary, packaging, and promotional materials.
Iconic Support: Specially Curated Icons for a Unified Brand
A set of carefully curated icons were sourced and refined to support the brand across product labels and the upcoming website.
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The Dope* Impact
The redesigned Raven Crest Botanicals brand effectively communicates Susanna's vision, bringing Mother Nature's essence to the forefront and resonating with her customers – both loyal and new.
It fosters a sense of community, with customers not just buying products but becoming part of the growing Raven Crest family.
Visual Impact Revolution: A Photo Makeover Story
Goodbye, plain, singular bottle snapshots against a rustic backdrop.
Now, her product photos tell a richer tale.
Ingredients take center stage, turning every image into a personal, visual feast that resonates with Raven Crest botanical brand lovers across social media.
Dawn of New Beginnings: New Website, New Aura
The freshly designed Shopify website by Kikstart Ecom showcases the familiar yet all-new Raven Crest Botanicals branding across imagery, product labels, and photography marking the start of a Dope* new chapter for Susannah.
If you are a lover of all things organic and holistic, show some love -
The Dope* Experience
Happy Founders
Susanna Raeven
Raven Crest Botanicals
Founder
The result is outstanding. He captured the essence of the company and our product offerings in the most beautiful and elegant way.
"Rajesh is a skillful and highly talented artist and designer. While working on up-branding our current logo and label design, he went out of his way to accommodate every fine detail of my own vision with his masterful design skills and branding expertise.
Rajesh is very generous with his time and delivers the finished design in a professional and timely manner. He is easy to work with, has great communication skills, and is one of the nicest people you will encounter in your professional life.
I enjoyed working with him on every level, and highly recommend him for any design or branding project."
