Dwp Interics

Discovering the DWP Interics Brand story

During our initial discovery sessions, we explored the heart of DWP Interics' brand and its vision for the future.

It became more and more clear that a brand refresh was an essential step before the website. 

Surprisingly, the client welcomed the idea, relieved that I addressed a lingering concern. Bringing clarity to the brand upfront proved smarter than risking a website overhaul later. 

A wise investment decision.

Exploring DWP Interics' Brand Roots

The rich history behind the global brand of DWP, coupled with the strategic decision by one of its co-founders to operate in India, paved the way for the birth of DWP Interics, India in 1984.

Founded on the principles of minimalist, functional design, it's a testament to innovation and forward-thinking. 

The tagline 'Design With Passion' emerged early on, embodying the founder's ethos and commitment.

Plus was a great acronym for dwp.

Drawing Inspiration from Global Brands

I dove into the world of renowned global brands, drawing inspiration from their online presence.

Combining this with insights into DWP's vision, target audience, competitors, and teams across seven offices, we laid the groundwork for our branding journey.

Crafting DWP Interics' Minimalist Visual Identity

The interior and architectural projects were stars of the brand.

Since DWP Interics had already worked with top corporate names, it made sense that their own branding be more minimalist and corporate in its visual design language. 

Striking the Balance: Minimalism Meets Corporate Sophistication

I selected a minimalist typeface and used two fonts to create a cohesive brand logo. 

This symbolizes strength, diversity, and the confidence to stand their ground without taking away attention from those of their clients. 

To differentiate the typography, we modified the circles of the letters, 'i' to triangles. Triangles hold a lot of meaning within nature and construction. 

Think Pyramids. Pythagoras Theorem. Yes, calculations. 

Embracing Color and Symbolism

The color palette, anchored by pure white and stone grey, exudes professionalism and timeless elegance.

A touch of refreshing turquoise infuses creativity and dynamism, capturing DWP Interics' innovative spirit. 

To differentiate the seven offices, each is represented by a unique color triangle, symbolizing unity within the brand while celebrating the distinct character of each location.

From Vision to Reality: Scalable Brand Visual Identity for DWP Interics

The new brand identity not only revitalized the firm but also provided them with a consistent, scalable visual identity that was carried forward across all stationery, signages, offices, presentations, and client interactions.

Professional photography showcased completed projects with global standards, elevating DWP Interics' expertise and vision in a compelling visual narrative.

Enhanced Project Visibility on the Website

These photographs found their way into corporate profiles and brochures, setting the stage for what DWP Interics had envisioned – a minimalist, responsive website.

The client emphasized streamlined access to projects, prompting a user-friendly website design.

Key projects by DWP Interics could be easily located and filtered based on location and client names, optimizing user experience. 

Efficient Information Access on the Website

Seamless access to information was prioritized.

Professional photography meeting global standards further enhanced the website's appeal and reflected the brand's expertise.

Informative and Engaging Website Experience

The website emerged as a crucial platform for educating existing and potential corporate clients about the brand's principles and contact details. 

It also reinforced a consistent brand visual identity online using videos, animated typography, and imagery.

Increased Brand Cohesion 

With a unified brand visual identity and messaging strategy, DWP Interics achieved greater brand consistency across all touchpoints, reinforcing its positioning and values in the minds of customers.

Elevated Brand Perception:

By aligning its brand identity with its core values and aspirations, DWP Interics experienced a significant improvement in brand perception, earning trust and admiration from both existing and prospective clients.

Enhanced Brand Recognition

The rebrand has longevity of over a decade with minimal changes to the original brand identity design.

The website has gotten global recognition, attracted the right talent, and corporate clientele, and increased profitability.

www.dwpinterics.com