dwp Interics -

Discovering the dwp interics Story

Our early conversations focused on understanding the firm’s roots, the founders’ values and the design philosophy that shaped the brand since 1984.

It quickly became clear that refreshing the identity before updating the website would bring more clarity and structure to all future communication.

This approach gave the company a stronger foundation and ensured the website reflected the brand accurately.

Exploring dwp interics's Brand Roots

dwp interics was born from the global design legacy of its parent brand dwp, adapted to the Indian market by its co-founders.

Built on principles of minimalism and functional design, the brand had a clear design language from the start.

The tagline “design with passion” emerged early and resonated strongly with the founders, capturing both their ethos and their belief in purposeful design.

Understanding the Global Landscape

To anchor the identity in a modern context, we studied the visual presence of leading global brands in the design and architecture space. 

Combined with insights from dwp interics’ leadership, their teams across multiple offices and their client expectations, this helped shape the early direction for the identity.

Crafting dwp interics' Minimalist Visual Identity

dwp interics’ architectural and interior design work was the hero.

Their portfolio spoke for itself, so the brand identity needed to remain understated, confident and corporate in tone, without competing with the visuals of the work itself.

A minimalist typeface formed the base of the identity. Two styles were used to create a balanced logo that was strong, simple and timeless.

The Meaning of the Triangle

To differentiate the typography and create a distinct identity, the circles above the letter “i” were replaced with triangles.

The triangle carries meaning tied to architecture, balance, direction and foundational structure. Its a subtle nod to the firm’s roots in design thinking.

This shape later became the foundation for the 3D compass evolution seen in the 2025 refinement.

Embracing Color and Symbolism

A restrained palette of white and stone grey gave the brand a professional and balanced feel.

A single accent of turquoise added freshness and energy without overwhelming the minimalist system.

Each office was represented by a different coloured triangle, creating unity across locations while giving each team its own simple identifier.

A Scalable Visual Identity

The updated identity carried forward seamlessly across stationery, signage, presentations and all corporate communication.

Professional project photography further elevated the brand by showing the scale and quality of the work.

Enhancing Project Visibility on the Website

The website was designed to allow users to access projects easily, filter by client or location and navigate with clarity.

The goal was to make the portfolio feel structured, informative and easy to explore.

A Clear and Engaging Website Experience

The site served as a central place for existing and potential clients to understand the brand’s principles, see the depth of their work and get in touch effortlessly.

Videos, imagery and simple animated typography brought the identity to life without overwhelming the user.

Increased Brand Cohesion 

With a unified brand visual identity and messaging strategy, dwp interics achieved greater brand consistency across all touchpoints, reinforcing its positioning and values in the minds of customers.

Stronger Brand Perception

The refreshed identity aligned with the firm’s values and aspirations, helping clients see dwp interics with renewed clarity and confidence.

Long-Term Recognition

The identity system remained relevant for more than 15  years, supporting the brand through growth, talent attraction and global visibility.

Explore the 2025 Identity Refinement & Website Redesign →

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