Why do you need to Rebrand?
Imagine Batman suited up as Captain America.
Or Superman as our friendly neighborhood Spidey.
There are many reasons why you may need to rebrand.
What's changed for the brand and why now?
Is your brand's purpose evolving? Are you reaching out to new and diverse audiences? Are you seeking to bring in new investors?
Or does your brand no longer reflect your message?
These are important answers we need to uncover that will help guide you in embracing change through rebranding.
Do you really need a Rebrand or Redesign?
The million dollar question.
Picture this : If Captain America just changed his uniform, style, colors, accessories - that's Redesign. He's still the iconic Cap we all know and love.
But what if he also adopted new values, explored new paths, and underwent a transformative evolution? - that's Rebranding. He's Cap Version 50.0.
Redesigning rejuvenates your brand's visual identity, giving it a fresh and updated look.
On the other hand, rebranding goes beyond aesthetics – it reshapes your brand's core promises, defines its target audience and positions it in a competitive landscape.
While redesigning may be a periodic necessity in a brand's life, rebranding is a more profound undertaking that occurs perhaps once in a brand's lifetime.
Investing in a robust brand visual identity design from the outset is a critical foundation for future growth and success.
Dope*ifying your Rebrand or Redesign
Founders, like you, de7serve a rebrand that not only captures hearts but also fuels success.
With nearly 2 decades of partnering with founders, I'm here to shoulder the design load and style your brand into the superhero that brings your renewed vision to life.
So you can focus on the business hustle without the design hassle.
I use the revitalised strategy roadmap PDF doc as my secret power. A combo of strategy, creativity, and dashes of intuition to whip up colors, shapes and styles to show off your brand's dope* personality.
Your audience will be swooning, your competitors drooling and your bank account happy. :)
Book your Free CallDope* ReBrands. Happy Founders.
My 5 Step Dopeo* Rebrand Design Process
Discover
& Diagnose:
Imagine this as brand health check.
We delve into your brand's DNA, values, competition, audience and uniqueness, diagnosing the core of your logo.
Unveiling your brand's essence sets the stage for your logo's captivating rebrand or redesign journey.
Research
& Strategy:
We uncover your Brand’s visual North Star.
We immerse ourselves in your industry's design trends, styles, and mood, ensuring our ideas aligns seamlessly with your brand's new narrative and captivates your target audience.
We chart your brand's new visual course early, saving you from design dilemmas and allowing you to channel your efforts into business growth.
Design &
Refinement:
Let the design adventure begins.
I strategically design your brand to be aesthetically and functionally dope* ensuring they resonate with your brand's new vision.
We collaborate on options, discussing the reasons behind the design, and refine until it's red-carpet ready and you and me – satisfied.
Generate
& Equip:
Let's build your comprehensive brand success toolkit.
I create all required assets to strengthen your new brand identity design and support its evolution in the market.
By creating these assets, we prepare your brand for future design needs, freeing time to amplify your business strategically.
Launch
& Grow:
It's time to role out the red carpet, partner.
Confidently and ambitiously launch your freshly rebranded or redesigned Dope* Brand.
And I'm here for the long haul, ready to boost your brand growth story with every launch opportunity.
- WHAT YOU RECEIVE.
- DOPEO REBRAND DELIVERABLES.
- WHAT YOU RECEIVE.
- DOPEO REBRAND DELIVERABLES.
DELIVERABLES
Your Brand Logo Design
Because your new logo should be unforgettable and selfie ready.
As a founder, your brand's logo is the face that represents your brand's personality and vision.
Using our new strategy, I follow a time tested process of doing research > getting creative with ideas > sketch out my visual branding solutions and finally turn them into digital artworks.
So you can rest assured they are authentically designed for you and the folks at the trademark regsitry.
I dig the importance of designing your logo ( be it a symbol, typography, abstract etc ) to be adaptable, distinct and Dope* AF.
Imagine, what if your audience says, "Whoa! That's Dope*!" :)
Book your Free CallDope* Brands. Happy Founders.
DELIVERABLES
Your Brand Colors & Typefaces
The Dynamic duo the infuses your brand with emotional impact.
Handpicked colors crafts a brand color palette that sparks emotions and guides decisions while my curated typefaces aren't just letters – it's your brand identity-shaping force.
From quick understanding to heartfelt connections, colors and fonts help your brand share its renewed message easily.
The right color palette can evoke feelings of trust, energy, or luxury. A sleek, modern typeface communicates innovation, while a classic serif exudes tradition and reliability.
At Artisticodopeo Designz, I not only create key elements of your brand identity but also make sure they reconnect deeply with your audience and perfectly match your brand's vibe.
And hey, Typeface copyright concerns? I got your b(rand)ack.
DELIVERABLES
Your Brand Style Guide
Also called your Brand's real boss manual.
Your well-designed brand style guidelines is like a cheat code for success ensuring your brands new message is visually meaningful across all touchpoints.
It's foolproof and future-proof, ensuring your brand remains consistent and remarkable, even if I'm not around.
Say goodbye to stress (even if you have to god forbid, collaborate with new design teams) and hello to memorable branding.
How can I help?Dope* Brands. Happy Founders.
DELIVERABLES
Your Brand Reference Mockups
Peek into the future without a crystal ball.
Brand Mockups save you time, money, and tantrums. Why dive in blind when you can visualize your brand's awesomeness beforehand?
I believe in empowering you to make well-informed decisions by giving you a glimpse of your brand's future.
This innovative approach lets you witness your brand's potential across various applications and touchpoints virtually.
DELIVERABLES
Your Brand Graphic Design
Originality and consistency is key in building strong relationships.
I help you create a memorable brand by designing a kick ass visual style that tells your amazing message everywhere, making your brand look consistently dope*.
- Podcast Brand logo, Identity & Cover Art
- Brand Brochures
- Brand Merchandise
- Brand Coffee Table Books
It's like giving your brand a superhero makeover that creates loyal fans boosting your business to heroic heights.
DELIVERABLES
Brand Digital Redesign
Not just a website, but a renewed impression.
We help your brand open a kick ass, friendly new home on the www.
We create custom made, mobile friendly, informative websites that'll personalize your brands presence and delight your clients
No cookie-cutter templates here – just personalized, non-ecommerce sites with a user-friendly backend for easy updates.
Your website will be like that cozy house party where everyone feels welcome, happy and excited.
Book your Free CallDope* Brands. Happy Founders.
DELIVERABLES
And much more Dope*!
Rebranding or redesign includes a much more wide range of customised design deliverables for your brand.
Brand Stationary
- Business Card Templates
- Letterhead
- Envelopes
- Digital Invoice
Brand Email Signature
Brand Supporting Visual Icons or Elements
Brand Social Media Profile & Cover image templates
Supporting
Services
Design Specialist, Start to Finish :
One provider takes you from visual strategy to launch seamlessly.
Straight talk. Real conversations :
Skip hold music" – chat directly with me.
Stress Kicker. Trust Builder :
I handle the design stress so you can have stress-free coffee.
Artsy Brain, Strategy Fusion :
20 years of Dope* for your brand's "Eureka!" moments.
Unicorn Attention, Sans the Horn :
Focused on selective projects, superior results – no assembly line rush.
Design Synergy, Powered by Partnership :
Your design confidant > committed to elevating your brand's story, step by step.
Dopeo?
Happy Founders
Susanna Raeven
Raven Crest Botanicals
Founder
The result is outstanding. He captured the essence of the company and our product offerings in the most beautiful and elegant way.
"While up-branding our logo and label design, he went out of his way to accommodate every fine detail of my own vision with his masterful design skills and branding expertise."
Justin Ancheta
Bazana! Healthy Snacks
Co-Founder, Entrepreneur
Looking back we figure we saved over INR.30 lakhs in design work because we did it right the first time.
"We figured it would be months before we had our first 5 distributors yet we had 10 within the first 20 days! They all commented on how eye capturing our packing was and how it was unique in the market."
Raju Philip Chacko
Dwp Interics Pvt. Ltd.
Founder, Entrepreneur
His creative expertise and unique design solutions is the reason I have retained him as our brand design consultant for the last decade.
"I hold him in high regard both professionally and personally, and highly recommend him to those who value functional design for their brand identity."
Rohan Munot
Harnex Systems Pvt. Ltd.
Director
Rajesh is an excellent designer who really understands what it takes to bring any brand to life.
"It was effortless to communicate our requirements to him and the design was delivered just as we expected. The most important outcome was the time saved in finalizing the designs."
Dr. Anil Lamba
Lamcon Finance Management
Founder, Author, Corporate Trainer
He is a master of his craft, very creative and unconventional in his approach.
"The best thing I found about Rajesh is that, besides being good, he also delivers on time. Committed, diligent, honest, pleasant, brilliant and creative are the adjectives that come to mind when I think of him."
Bejoy Peter
VisionKraft Media
Founder, Author
The “big picture” skills must be matched by a keen eye and a real attention to detail.
"Rajesh has been our Creative Director on several accounts. One of my fav things about Rajesh is his consistently thoughtful ability to consider – and balance – strategic issues, creative concepts with practical considerations."
Founders
Asked
Questions
It's super important to have a professional redesign or rebrand your brand identity to achieve:
Unforgettable First Impression: Your brand is your handshake in the business world. Be the handshake potential customers remember.
Consistency is Key: Your message, crystal clear everywhere. No mixed signals—just a symphony of visual consistency.
Memorable: Be the brand people and competitors can't shake off. A pro identity sticks in minds like a catchy tune.
Trust Magnet: Professionalism builds trust. A well-crafted brand identity signals reliability turning your audience into loyal fans.
With over 20 years in design and a clear focus on brand identities for 12+ of them, I've designed visual brand stories that resonate. Whether you're a startup looking to make a mark or a seasoned brand ready for a transformation, I've worked in FMCG, Architecture, skincare, service industries, fashion and more.
My approach blends visual strategy with functional design, ensuring your brand not only looks good but connects powerfully. My work, recognized internationally and featured in prestigious books like Logo Lounge and sites like Packaging of the world, Awwwards is a testament to the impact design can have. Let's talk.
The cost of redesigning or rebranding a Brand Identity can vary depending on your unique needs, the experience of the designer, and your budget.
Explore my three custom branding packages here for in-depth details.
Remember, you're not just hiring me to ‘re-design a logo’. Think of it more like crafting a visual story that speaks volumes about your brand. I'm here to listen, understand, and ultimately, to help your business flourish.
Reach out, let's chat specifics to ensure we're on the same page. Let's create a dope* brand identity together!
My Branding process is called the Dopeo* 5 step brand dating process which you can read here. :)
This is what you can look for before hiring a Brand Identity designer.
Dope* Portfolio: Look for an experienced portfolio that excites, intrigues, wows you.
Collaboration Skills: Find a designer who listens, understands and can turn your vision into functional reality.
Versatility: Your brand is unique—ensure your designer is a chameleon, adapting styles like a pro. View Work
Passion: A creative soul on fire.The best designers live and breathe creativity.
Client Love Stories: Past successes predict your future awesomeness. Read testimonials.
I'm a unique blend or as I call it a 'designgist' – a purposeful designer at heart.
While I don't handle core strategy services (naming, messaging, market research, competitive analysis and other non design related services prior to design), I probe with questions to grasp the changes in your brand, market, and audience. I craft a visual story that connects it all into an exciting, new dope* brand identity or logo.
Got a strategist? Awesome! I'll turn that strategy into impactful design, ensuring it's not just about looking good but serving a deeper purpose for your brand. I'm here for founders who know their stuff but are struggling to translate that into purposeful, dope* design. Thats my sweet spot. Read about my Process.
Not quite. Branding is like the big picture—it's the entire experience, from your logo to your messaging and beyond. Brand identity is one piece of that puzzle—it's the visual side, like your logo, colors, and fonts.
In a nutshell, branding is the story, and Brand Identity is how you tell it.
There are a few different ways to measure the success of your redesign or rebranding.
Emotional Connection: Check if your brand sparks the right feelings for a lasting bond.
Consistency Check: Make sure your brand looks and feels the same everywhere.
Memorability Magic: Check if people remember and recognize your brand.
Happy Clients, Happy Brand: Listen to what your clients say—it speaks volumes.
Metrics that Matter: Keep an eye on things like website visits, engagement, and sales.
Buzzworthy Brand: Leverage social media listening tools to monitor mentions and engage with your audience.
User-Friendly Design: See if your design makes it easy and enjoyable for users.
Yes, I do. Being a collaborative process through your brand identity design journey, I break it down with written explanations for each concept – helping you make informed decisions.
My design rationale spills the beans on the why behind style, colors, symbolism, typography, imagery - connecting it all to your brand's vibe, vision, and goals.
Your feedback is dope* and welcome as it is your baby first. I typically offer 1-2 design options based on thorough visual research. From past experience, Founders often nail down their brand designs from those initial picks saving them time and money.
We then dive into refining until it's a 100% satisfaction dance which usually takes 1 – 3 rounds. My goal is that you are happy and proud of what we create.
Absolutely! I've got you covered with payment plans simplified from over two decades of founder-friendly wisdom.
For the Ignite Dope* package, it's a simple 50% at the start and 50% upon completion.
For the Premium Dope* and Signature Dope* packages, we spread it across 3 phases—40% at the start, 40% mid-way, and the remaining 20% upon completion.
Your project price is crystal clear from the get-go, no hidden surprises. You can pay hassle-free via debit or credit card through my secure Stripe gateway or opt for the classic bank transfer route.
Keeping it simple and stress-free—because launching your dream shouldn't be a headache.
To copyright your new brand identity, consider it like getting a shield for your creative assets. Start with trademarking, word marking your logo, name, and any unique elements that make your brand dope* with your country's respective trademark association.
It's like putting a legal force field around your visual and written assets. A skilled attorney, your brand's superhero sidekick, can guide you through the process, making sure your brand stays safe from copycats.
Great news! You're the sole owner of the copyright for your brand identity design. I'm here as your creative partner to bring your vision to life. Once I hand over your brand identity concept, it's all yours to use as you please.
If you have any questions or need support, just click here to reach out. (P.s I'd recommend officially copyrighting it to protect your assets for the future.) Your logo, your rules - let's make it Dope*!
Awesome! Let us kick off your Brand Identity journey by first submitting an enquiry here or selecting a design package here. I'll shoot back a quote and once we lock in our project, we're ready to go!
My process usually takes between a speedy 14 – 21 days but can vary based on the scope of work required. Book your free call here
Some of the most common redesign or rebrand mistakes are -
Ignoring Audience Vibes: Don't snooze on how your crowd sees your brand. Get their pulse before the redesign. Remember Snapchat?
Brand Heritage Amnesia: Hold onto the good stuff. Forgetting your brand roots can make loyal fans feel left out.
Trend Blindness: Trends are cool, but not if they expire before your next launch. Pick timeless vibes.
Consistency Matters: A patchy brand confuses consumers. Keep it smooth, coherent, and unmistakably yours.
Underestimating Impact: Failing to communicate the rebrand clearly may leave customers perplexed and impact brand trust.
Navigate these wisely for a truly Dope* brand identity!
