Case Study

Vôtre Skincare


Services

Brand Identity Design

  • Brand Logomark design
  • Brand Corporate Brochure
  • Product Catalogue design
  • Responsive Web Design

 

Meet Vôtre Skincare, the brainchild of Trumount Cosmoceuticals, dedicated to offering 100% botanical, vegan, cruelty-free, and paraben-free skincare treasures. 

After years of delighting spa owners and clients, they were ready to step into the retail spotlight and explore franchise possibilities.

Enter Artisticodopeo Designz, with the mission to craft a distinctive brand logomark and a sleek, responsive website to amplify their online presence. 

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The Deal

Enhance the brand’s visual identity while preserving the beloved packaging design crafted by another agency.

Develop a logomark that radiates the brand’s luxury, botanical roots, and vegan ethos.

Design a user-friendly, responsive website that showcases Vôtre’s products and philosophy with flair.

Design informative product catalogs for the skincare range. 

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The Dope* Process

Research and Ideation for the Logomark

Inspired by Vôtre's unwavering commitment to quality, we dove deep into their world of pure, plant-based luxury. The lotus flower, symbolizing purity and rebirth, was the perfect muse.

We created elegant line drawings, centering the 'V' within the lotus, to represent VÔTRE’s promise of quality care for all skin types.

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Showcasing the New Logomark

While the existing packaging design was created by another agency, we developed our own packaging concepts to showcase the newly created and approved logomark.

These concepts highlighted how the new logomark could be used effectively, without altering the original packaging design.

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Visual Identity Adaptation and Product Catalogue Design

Before creating the brand logomark, we were tasked with designing Vôtre’s product catalogues for their launch.

These minimalist brochure designs carried forward the original brand identity crafted for Vôtre. 

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Creating a User-Friendly Responsive Website

Our goal was to create a responsive website that was not only user-friendly but also visually captivating.

We organized the product sections by skin concerns and categories, making it easy for customers to find products suited to their needs.

The website design emphasized Vôtre’s luxurious products and brand philosophy.

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Visual Storytelling through Custom Photography

To bring the website to life, we collaborated with Ritesh Ramaiah for custom photography. The client's wife, with her impeccable styling skills, helped create a luxurious setup for the shoot.

This resulted in stunning visuals that showcased Vôtre’s products and ingredients beautifully. We also used rich background textures featuring the letter 'V' in white and black tones, adding a sophisticated touch to the site.

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The Dope* Impact

As we were finishing the website, VÔTRE’s marketing team clinched deals with Sephora an international, multinational chain of personal care and beauty stores, and Nykaa, one of India's top multi-brand beauty retailers selling cosmetic and wellness products online.

Talk about perfect timing! With a refreshed identity and a stunning digital presence, Vôtre was ready to conquer the retail market, looking fabulous every step of the way.

www.votre.in

Note: The packaging design displayed is a concept showcasing the new logomark, not the actual packaging.

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