Case Study

Befriend AI


 
Services

Brand Identity Design

  • Brand Visual Design Strategy
  • Brand Logo & Identity Redesign
  • Brand Tagline Development

Befriend AI is an AI training, facilitation, and consulting business founded by Dov Zavadskis.

Working across parts of Europe, including Lithuania, Latvia, and Belarus, the business helps organizations, educational institutions, and government bodies make sense of AI and understand how it can create real value.

The work is built around making AI feel less overwhelming and more approachable. Through practical, hands-on sessions, Befriend AI helps people use AI in a way that improves output, saves time, and supports better decisions.

I developed a brand identity and logo design that captures the more human, engaging, and interactive nature of the business.

The result is a brand that feels more approachable and easier to engage with. It has created curiosity among audiences and industry peers, with clients commenting on how clearly it stands apart from the more technical look common across other AI brands.

 

Full Case study coming soon.

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Happy Founders
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Dov Zavadskis

Befriend AI, Lithuania
Founder

Our new identity feels authentic to us and stands apart from the typical AI brands.

“Before working with Artisticodopeo, I knew Befriend AI needed more than just a logo. We needed an identity that reflected who we are: fun, light, and simple in how we train teams on Generative AI. Having worked with Rajesh before, I trusted him to take a holistic approach that went beyond design.

When he presented the so-called ‘first draft,’ it was a 50-page design strategy with a detailed video that already felt final. The only change I made was removing one dot from the slogan... everything else was perfect.

Every element has meaning and our clients, partners, even competitors notice. Today, I’m proud to say Befriend AI looks original, strategic and built for the long term.”

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