Services
Brand Identity Design
- Brand Logomark design
- Brand Stationary design
- Brand Merchandise design
VisionKraft is one of India’s leading advertisting, branding and corporate film production studios, creating high-quality films for some of the country’s biggest brands for more than two decades.
But their identity didn’t reflect their creative strength or future ambitions. They needed a refreshed brand that felt bold, modern and unmistakably theirs > especially with “Kraft” intentionally spelled with a K and not the expected C.
They wanted a brand identity that looked like it belonged to a studio built on imagination, skill and strong vision.
The Deal
Create a distinct brand logo and identity for VisionKraft, a well-established corporate film production studio.
Replace the existing black-and-white identity with something more energetic and future-ready.
Highlight the letter K to differentiate “Kraft” from the expected spelling of “Craft.”
Build an identity that supports expansion, attracts new talent and creates stronger brand recall.
The Dope Process
A rebrand like this needed more than a new symbol. It needed a story the studio could grow with.
Finding the Core Idea
VisionKraft already had credibility. What they didn’t have was a visual identity that matched their ambition.
While exploring the form of the K, something interesting emerged.
The upper arm naturally created a subtle V. It felt instinctive, like the brand was revealing its own idea.
Vision and Kraft coming together as one.
This led to the conceptual anchor: origami.
A creative craft that demands precision, imagination and the ability to see the final form before it exists.
Exactly how a production studio works.
Krafting a distinct brand Logo
The final mark was shaped as an origami-inspired form that merges V and K into a single structure.
The V rises upward, symbolising forward thinking, perspective and the clarity you only get when you rise above the ground.
A simple form with a strong story of vision lifting craft.
Designing the Colour System
For a creative studio, their earlier version of a monochrome brand wasn’t telling the whole story.
We introduced a vibrant gradient spectrum from purple to yellow to express energy, creativity, optimism and action.
These gradients also break into four signature colours representing VisionKraft’s verticals:
Films. Photography. Digital. Exhibitions.
A flexible system with instant recognition.
Extending the Brand Identity to build Recall
The stationery and merchandise carried this colourful energy forward.
Each business card used its own colour family, creating a clear differentiation between verticals while still keeping the overall identity cohesive.
A small shift that made the brand feel more organised, modern and alive.
The Dope Impact
VisionKraft walked away with an identity that finally matched their capability that's vibrant, confident and rooted in a strong conceptual idea.
The brand now communicates who they are and what they stand for, helping them attract better clients, better talent and more opportunities.
A future-ready identity for a studio built on creative vision.
Happy Founders
Bejoy Peter
VisionKraft Media
Founder, Author
The “big picture” skills must be matched by a keen eye and a real attention to detail.
"Rajesh has been our Creative Director on several accounts and I have yet to work on an account where I am more proud of the creative quality of the print and digital work – which Rajesh came up with and designed. Even years later, I still remember the projects we have worked on and am proud of them.
One of my fav things about Rajesh is his consistently thoughtful feedback on design as I was impressed with his ability to consider – and balance – strategic issues, creative concepts with practical considerations.
I appreciate Rajesh’s collaborative skills and his positive, focused demeanor. I strongly recommend Rajesh! "
