Services
Brand Identity Design
- Visual & Verbal Identity Strategy
- Logo & Visual Identity Design
- Product Identity & Packaging
- Merchandise
- Art Direction
Coevolve is a corporate wellness brand founded by Nehha Lohiya, whom I'd previously worked with on Manifestry, her wellness brand focused on individuals.
With Coevolve, her wellness vision was expanding into organisations. At its heart was E.N.R.I.C.H, a proprietary wellbeing framework built around guided human experiences, supported by biometric technology, health insights and digital dashboards.
The challenge was to bring these different elements together into one connected brand identity.
As we explored Coevolve's vision, I kept coming back to one question: How can a team’s wellness experience create meaningful change across an organisation?
The answer began with the individual. Through ENRICH's guided experiences, a shift in how one person thinks, responds or connects has the potential to influence their team, their organisation and even the communities around them.
That thinking became the foundation of the identity: Meaningful change happens when we evolve together.
The thinking behind the logo
The name itself offered an interesting opportunity.
Co could represent Corporate, Collaboration, Community or Consciousness. Add Evolve, and each takes on a deeper meaning.
I designed the customised C to reach into the shared O, expressing connection and collective growth. The sweeping form suggests continuous movement, while the asterisk begins as a typographic footnote to the deeper meaning of Co and becomes a spark, representing the moment someone chooses to make a change.
The idea came together in one thought: Together, we Coevolve.
Beyond the logo
The brand's visual identity extended into a purposeful colour system, with orange representing the Coevolve team, purple its facilitators and yellow the participants.
I carried this visual language into EVO, the smart ring within Coevolve's wellness ecosystem, extending the identity into product packaging, welcome kits, art direction and website design.
Each element had its own purpose while remaining connected to the larger Coevolve identity.
Full Case study coming soon.
