Services
Brand Identity Design
- Brand Logo Design
- Brand Identity Design
- Brand Packaging & Pattern
The Pied Piper is a menswear fashion brand, started by a creative entrepreneurs. They wanted a personal, in-house brand that was anything but boring.
Their goal was to blend style with a touch of fun, creating a brand that truly stands out in the fashion world.
The Deal
The Pied Piper needed a logo that was bold and playful, capturing the spirit of the modern man.
They wanted a tagline that would resonate with stylish men who lead, not follow.
The packaging had to be eye-catching and unforgettable, making the brand stand out.
The Dope* Process
Defining the Brand's Fashion Identity
The founders of The Pied Piper wanted more than just a clothing line - they wanted to create a fashion identity that made a statement.
The brand had to be playful, bold, and full of character, appealing to modern men who value style and individuality.
Drawing Creative Inspiration from an Iconic Logo
The iconic Johnny Walker brand ‘inspired’ this client’s logo. But I had to give it a rebellious twist. Because Johnny boy is a gentleman. The Pied Piper is more.
This character isn’t just strolling—he’s leading with charm, mischief, and style.
A rebel leading with music, felt like the perfect metaphor for today’s stylish man - confident, charismatic, and always standing out from the crowd.
Designing a Distinctive Fashion Logo
The logo design began with the first letters of ‘The Pied Piper,’ crafting them into a distinctive fashion logo.
The design needed to work across various applications—on clothes, accessories, and packaging.
An italic typeface was chosen to add a sense of movement and style, making the logo more than just a symbol; it’s a narrative about a man who leads with charm and fun.
Bringing the Fashion Brand to Life
The branding wasn’t just about the logo. We extended the brand’s identity to include bold and stylish packaging that made a lasting impression.
From garment tags to shopping bags, every element reflected The Pied Piper’s unique fashion identity, ensuring consistency and memorability across all touchpoints.
