Services
Brand Identity Design
- Brand Logo
- Brand Stationary
- Brand Style Guide
- Brand Accessories
Priti Bhandari is a renowned Indian Fashion designer known for her bespoke luxurious wedding couture, blending traditional, Indian craftsmanship with modern elegance.
Her designs, cherished and passed down through generations by her discerning clients, embody an elegant, heritage-driven approach.
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The Deal
Conceptualize and design the brand logo for Priti Bhandari, a prominent women's luxury bridal and wedding fashion designer in India.
Craft a premium fashion brand identity that incorporates stationary, boutique accessories and signages.
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The Dope* Process
Understanding the Bride: Crafting Emotional Connection
A wedding day is monumental for a bride, filled with emotions and significance. Priti’s designs are the centerpiece of this experience.
The wedding trousseau is the bride’s special everything, embodying tradition and personal touch.
Inspiration and Creative Direction
During a creative session, a photograph of a bride and her bridesmaid sparked the design concept.
The flowing form of the letter 'P' subtly depicts their profiles, capturing the essence of bridal elegance and connection.
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Design Development: From Concept to Creation
Logo Design :
The letter 'P' integrates a bride’s profile, symbolizing grace and heritage. This minimalist design conveys timelessness and sophistication.
Color Palette:
Gold, cream and white were chosen to represent luxury and purity, aligning with Priti’s use of precious stones and lustrous fabrics.
Typography:
An elegant serif font enhances the classy and timeless feel of the brand.
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Brand Implementation: Bringing the Vision to Life
Stationery & Signages:
Cream, White, Royal Navy and Gold foil printed stationery reflects the luxurious bespoke nature of Priti’s bridal couture.
Boutique Bags and Tags:
The branding extends to boutique bags and tags, ensuring a cohesive and luxurious experience for clients.
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The Dope* Impact
The new branding significantly elevated Priti Bhandari’s brand equity. The elegant and emotionally resonant identity attracted more clients and reinforced her reputation as a designer of heritage bridal couture.
Client feedback highlighted the strong emotional connection and enhanced brand perception, solidifying Priti Bhandari as a symbol of class, elegance, and legacy in the bridal couture market.
